Last week the JL team braved the cold in New York and exhibited at the North American International Toy Fair, the western hemisphere's largest and most important toy show. According to the Toy Industry Association, the equivalent of more than seven football fields filled with brand-new toys and games were revealed there!

At such a large show it's really tough for a start-up like Junior Learning to compete against the big toy and educational tech players, with household brands like Hasbro, LeapFrog and VTech. But where we are really making our mark is with our innovative and unique Touchtronic product range that is hitting the mark on the industry tech trends right now. Touchtronic Letters and Numbers are the world's first tactile 3D alphabet and numbers that interact with the iPad.  A new tech category is emerging with a number of educationally focused toys and games, that blend physical and digital learning, and can be used in the home and classroom. And we're leading the way with our alphabet and numbers. Buyers are increasingly intrigued by what our Touchtronic technology has to offer kids, with parents and teachers both taking notice of the new and exciting ways we can blend the digital and physical world's of learning. 

Follow our blog over the coming months as we showcase our new Touchtronics brand and the exciting educational apps that are designed exclusively for Touchtronics .....

Junior Learning at New York Toy Fair